Sony’s OLED 4K HDR TV Hit a Home-run at This Year’s Consumer Electronics Tradeshow
With more than 4,000 exhibiting companies and 180,000 industry professionals attending, this year’s 2017 Consumer Electronics Tradeshow showcased the future of technology like never before. For instance, dealers marveled over Sony’s new OLED 4K HDR TV display. Sony’s aim was to recreate an image that’s closer to that seen by the human eye.
“It’s as good as it gets,” said integrator Dallas Dingle of the 100-inch panel.
What Does OLED Mean?
OLED (organic light-emitting diode): Their screens can produce vibrant colors by drawing on electrical current, and don’t need active current at all to produce a true black color. This means thinner sets, better blacks, and lower energy consumption.
The OLED option will arguably provide the best possible picture. OLED technology is lightweight, super thin and gives you crisp, vivid color for a phenomenal viewing experience. Because it creates a contrast that reveals more detail in shadows, it appears more true to life.
What is 4K HDR?
4K Ultra High Definition offers four times the resolution of 1080p HD television (twice as many pixels in each direction, horizontally and vertically).
A High Dynamic Range (HDR)-compatible TV changes the way you look at TV because it provides more sumptuous colors, brings more realism and depth, and gives the picture that added "pop". Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.
Acoustic Surface™ technology
Unlike most TV speakers, with the new OLED 4K HDR TV, sound comes to you from the entire screen, immersing you in exciting new entertainment experiences. Two actuators behind the TV vibrate the screen to create sound that’s truly engaging. Its pictures and sound in perfect harmony.
Home Automation
There is one more major reason why this innovative company hit a home-run with the dealers at the Consumer Electronics Tradeshow this year.
Sony has committed to making all of its new 4K displays IP-controllable via third-party home automation systems. As a result, infrared repeater systems will no longer be necessary which reduce the wiring needed for installation. Furthermore, Sony has incorporated SDDP (Simple Device Discovery Protocol) technology so that they are compatible with Control4 systems.
“Life is better when your home automation is better,” comments Diamond dealer Sandy Benson from Custom Audio Video, “and when it comes to our customers’ needs…we only present home-runs to them.”
